Your own recorder
or the cloud?
A cloud camera is cheap on day one and stops recording the month you stop paying. Your own recorder is an investment: the footage stays on your premises and keeps working even if the internet goes down. For a permanent installation with more than two cameras, NVR. The cloud has its place: rented premises, a single camera, something temporary.
By Ismael Vázquez, founder and technician · Published 26 August 2026
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It's the cloud's selling point, and it isn't entirely true.
Almost every camera comparison ends with the same line: with the cloud you can watch it on your phone, with a recorder you can't. With a recorder you can watch it on your phone too. What changes is where the video is stored and what it depends on to still exist next month.
In the cloud, the footage leaves your premises for a brand's servers. In exchange for a subscription, you save on the recorder and the drive. The day you stop paying, the history vanishes, and with more than one brand the camera becomes an ornament that no longer records.
With an NVR, the footage sits on a drive that belongs to you. It keeps working if the internet goes down. There's no subscription. The drive needs sizing so that the loop falls within a month — which is the legal limit — and the factory password mustn't be left in place.
The useful question isn't "can I see it on my phone?". It's what happens to the recordings if you stop paying, if the line goes down or if the brand shuts the service?
The differences that really decide it
These aren't all of them: they're the ones that change the decision two years in.
| Cloud | NVR (your own recorder) | |
|---|---|---|
| Where the footage is | The manufacturer's servers | A drive on your premises |
| If the internet goes down | Stops recording | Keeps recording |
| If you stop paying | The history goes; sometimes the camera too | No subscription to stop |
| First-year cost | Lower | Higher: recorder and drive |
| Cost in later years | The subscription, every month, per camera | Almost nil |
| Line upload | 2–4 Mb per camera, all the time | The local network; internet only for viewing |
| GDPR | Data processor + contract | The footage never leaves the premises |
| Expanding | Another subscription | Another port and, if needed, more storage |
Four cloud costs that turn up later
None of them is on the box. All four are what make the convenient option end up expensive.
The subscription never ends
Two or three euros a month per camera sounds like very little. With three cameras over three years, you've paid for the recorder and the bill keeps coming. The cloud never pays for itself: you're renting.
The day you need it most, it doesn't record
A line outage, a router the burglar takes with them, building work that leaves the premises without fibre. The NVR carries on. The cloud doesn't. That's exactly the scenario you put the cameras in for.
The video eats up your upload
Every cloud camera is a permanent video call. Three at 1080p saturate a home upload and ruin the office Zoom call. The recorder uses the local network; the internet is only needed for viewing, not for storing. We go into this in what speed you really need.
The footage leaves your premises
It's personal data. In the cloud there's a data processor, a contract and a server you don't control. It isn't illegal if done properly; it's more work and a larger surface for leaks. In a shop or an office, leaving customers' and employees' faces on a consumer service is a decision worth making with your eyes open.
Three cases where it's the correct choice
It isn't bad technology: it's technology with a specific niche.
You're renting or it's temporary
No building work, no cabinet for the recorder, and the plan is to take it with you on moving day. One or two Wi-Fi cameras to the cloud solve that. It's the same niche in which Wi-Fi beats PoE.
It's a one-off spot, far from the rest
A hut, a storeroom at the back, a building site. Running cable to an NVR there may cost more than the camera. A single cloud unit, as a one-off, makes sense.
You want to watch one camera and touch nothing else
A home, an entrance, with no wider system behind it. The brand's app is enough, with the subscription accepted and the retention period lowered to 30 days — not the 90 they sell as a perk.
NVR by default, cloud by exception
Without the long \
If the installation is permanent and there are more than two cameras, your own recorder. A drive sized for one month, remote access with your own password, and the footage stays where it was captured. Expanding later means a port, not another line on the bill.
The cloud comes in when there's no alternative: rented premises, an isolated spot, a single camera. In that case, lower retention to 30 days and don't switch on the 90-day pack "just in case", which amounts to breaking the rules at extra cost.
What we don't recommend is starting in the cloud "and seeing how it goes". That's the road that ends with four subscriptions, a saturated line and a history that disappears the month a payment fails. If the budget won't stretch to the recorder in one go, you're better off installing fewer cameras on an NVR than more cameras whose storage you rent.
We'll come over, look at the site and tell you what can stay local and what can't. The visit is free, and it's what saves you discovering the brand's business model on the day it stops recording.
What people usually ask
What is an NVR?+
An NVR, or network video recorder, is a box that lives on your own premises and that the cameras connect to by cable or over the internal network. That's where, and the only place where, the footage is stored, on a hard drive sized so that the recording loop lasts a month: when it fills up, the oldest video is overwritten automatically and nothing needs touching. It's switched on once, set up with your own username and password, and from then on it runs on its own, without depending on the internet working or on paying anything on a recurring basis simply for recording. The only outlay is the initial one: the recorder, the drive and, if you need more ports, a switch. After that, adding a new camera means one more port, not one more subscription on every month's bill.
And cloud cameras?+
The video leaves your premises and travels to the manufacturer's servers, where it's stored. The advantage is real: you can view it on your phone without opening or configuring any ports on the router, because the brand handles all that technical side itself. In return, you have to pay a monthly subscription per camera to keep the history accessible, and that fee is neither optional nor one-off: it's a cost that recurs for as long as the camera is in use. If at some point you stop paying, with most brands the recorded history disappears, and with some the camera itself stops recording even though it's still physically connected and switched on. It's worth reading each manufacturer's small print before installing, because what happens without a subscription varies a great deal from brand to brand and isn't always clearly explained on the box.
Which is cheaper?+
It depends on the time horizon, and that's the trap of comparing only the day-one price. In the first year the cloud almost always wins: the camera is cheap and there's no extra equipment to buy. From the second or third year onwards the sums reverse, because the monthly subscription never goes away and every new camera you add puts another line on the recurring bill. Your own recorder, on the other hand, is a bigger outlay up front — the recorder, the drive and sometimes a switch — but that cost isn't repeated: once it has paid for itself, running the system costs practically nothing beyond electricity. For an installation that will last years, which is the norm in a shop or a home, the recorder ends up cheaper even though the first bill is higher than the cloud's.
If the internet goes down, do I keep recording?+
With an NVR, yes, without a doubt: the cameras and the recorder are connected to the building's local network, which keeps working even if the router loses its connection to the outside world. With cloud cameras, no: if there's no internet connection, there's no way for the video to reach the manufacturer's servers, so that stretch simply isn't recorded. The problem is that internet outages aren't always accidental: a burglary that rips out the router, building work that cuts the fibre or a deliberate power cut are exactly the scenarios in which you most want footage, and they're also the ones that most often coincide with the line going down. A system that stops recording precisely when something is happening loses much of its point as a security measure.
Can I view the NVR cameras on my phone?+
Yes, and it's just as convenient as with the cloud. You set up your own remote access, with a username and password chosen by the system's owner rather than the device's brand, and from then on you can check any camera from your phone while away from the premises. The difference from the cloud isn't ease of use, which is practically identical, but the route the video takes: here it only travels to your phone when someone chooses to look at it, rather than being uploaded continuously to an external server twenty-four hours a day. It's worth enabling two-factor authentication if the recorder's manufacturer offers it, and always changing the factory password on first startup: poorly protected remote access is the most common way an outsider ends up watching a business's cameras.
Does the cloud comply with the one-month retention period?+
The period that applies is the same whether the footage is stored on site or elsewhere: one month. The problem isn't the cloud as such, but that several services sell retention of 60 or even 90 days as a perk of the paid plan, and switching that option on means breaching the time limit, not improving the service. What's more, when footage leaves your premises for an external server, an additional party appears that doesn't exist with your own recorder: the data processor, i.e. the company hosting the video, and there has to be a contract with them governing what they do with that data. Before signing up for any cloud camera, it's worth checking in the settings how many days of retention are switched on by default and lowering it to the correct figure.
Can I mix the two?+
Yes, and in some cases it's the most sensible option: an NVR for the bulk of the cameras on the premises and a single cloud camera for the one spot that's impossible or prohibitively expensive to cable, such as a distant outbuilding or an exterior entrance where building work isn't feasible. What doesn't make sense is paying for both solutions to cover the same view, or ending up with two different apps, two passwords and two different retention periods to keep track of separately. Mixing systems also means mixing responsibilities: the NVR cameras stay fully under the premises' control, while the cloud camera still depends on the brand and its subscription. Before combining the two, it's worth being clear, point by point, about which camera solves which problem, so you don't end up paying twice by accident.
I have two branded Wi-Fi cameras and the app already records to the cloud — should I replace them?+
It depends on whether the installation is permanent or not. If the premises are rented or the installation is meant to be temporary, there's no point changing anything: sticking with the Wi-Fi cameras and their subscription is the most practical option while that situation lasts. If, on the other hand, the business is staying put and you intend to add more cameras, the time to move to your own recorder is before installing the third one, not after: up to two cameras the monthly fee and the upload load on the line are manageable, but beyond that both start to become really noticeable, both on the bill and in the upload speed left for the rest of the business. Taking that moment to move to an NVR saves you having to dismantle and reconfigure everything a year later.
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