What speed
you really need
The advert talks about download megabits. What you notice when things go wrong is the upload: video calls, cloud backups and cameras. A ten-desk shop on 300 Mbps symmetric runs better than one on “600 Mbps” with 30 up. And if the Wi-Fi is the bottleneck, buying a faster line fixes nothing.
By Ismael Vázquez, founder and technician · Published 26 August 2026
The advert is the download; what you notice is the upload
Almost every “it's slow” conversation starts with the big number and gets solved by looking at the small one.
When someone asks us for “more speed”, it usually comes from an advert: 600 Mbps, 1 Gbps, symmetric. That number is the download. Loading a web page, a YouTube video or a 4K film fits comfortably into 25 Mbps. The rest is more than almost any home needs.
What you notice when things go wrong is the upload: the video call, the copy to Drive, sending a quote with photos, the camera recording to the cloud. That's where the advert doesn't count. A 600 Mbps contract with 30 up is, for that use, a 30 Mbps contract.
So the useful question isn't “how much speed should I buy?”. It's what's being uploaded from the home or premises at the same time, and whether the bottleneck is the line or the Wi-Fi. They're two different problems, and buying the top package doesn't fix the second.
How much speed is enough for each use
Starting figures, not brochure figures. The column that matters is upload.
| Use | Download that's enough | Upload you'll notice |
|---|---|---|
| Home, 1–2 people, streaming | 300 Mbps | 30 Mbps |
| Remote working with video calls | 300 Mbps | 50–100 Mbps |
| Shop with card terminal and customer Wi-Fi | 300–600 Mbps | 100 Mbps |
| Office of 5–10 desks, cloud backups | 600 Mbps | 300 Mbps, symmetric |
| 15+ desks, cameras and backups at once | 1 Gbps | Symmetric, and able to handle peak time |
| Cameras recording to the cloud | Irrelevant | 2–4 Mbps per camera, all the time |
Three uses that saturate the upload
None of them appears in the advert. All three are why people call us.
Video calls, which are unforgiving
An HD call takes about 3 Mbps of upload per person. In a six-person office with a meeting at ten, that's 18 Mbps just for faces. If the tariff includes 30 up and someone is also uploading a file, it breaks up. The 600 Mbps download doesn't come into it.
Cloud backups, which give no warning
Drive, OneDrive, iCloud and server backups use all the upload they can grab. They start whenever they feel like it — often mid-morning — and leave the rest of the office on short rations until they finish. It isn't a virus: it's by design. Either you schedule them out of hours, or the line has to be genuinely symmetric.
Cameras that send video off-site
A camera streaming to the cloud isn't a phone: it transmits all the time. Two or three at 1080p eat up what a whole office uses for video calls. In a fixed installation, recording to your own recorder leaves that upload free; sending everything to the cloud means paying for extra bandwidth every month.
Three ten-minute checks
They save you paying double for a problem that isn't in the line.
Measure over cable, not on your phone
The sofa test measures the Wi-Fi. The one that counts is from the laptop cabled to the router, at a normal time and at peak. If you get the contracted speed over cable, the tariff isn't the problem.
Look at the upload, not just the download
Both appear on your bill or in your customer account. If the upload is a tenth of the download, you now know why Zoom breaks up and Netflix doesn't.
Rule out the Wi-Fi before calling the provider
If cable is fine and the phone isn't, the Wi-Fi is the bottleneck. Paying for 1 Gbps won't get through a load-bearing wall. That calls for coverage, not a new tariff.
Symmetric, sized by what goes up, and the Wi-Fi sorted separately
No magic number, because the magic number is the one in the advert.
For a home, 300 Mbps symmetric covers almost everything. Stepping up to 600 Mbps or 1 Gbps is justified if lots of people are online at once, there are large backups or cameras sending to the cloud; it isn't justified “just in case” or because the neighbour has it.
For a shop or an office, you count the other way round: simultaneous video calls, backups and cameras. With that total, symmetric fibre and the indoor Wi-Fi sorted. If fibre doesn't reach you, the decision isn't about speed — it's fibre or 5G, or Starlink, or fixed wireless — and the 5G download figure is even more misleading, because upload and peak time are what count.
What we don't recommend is changing tariff because the Wi-Fi doesn't reach the stockroom. They're two separate budget lines, and mixing them up is the usual way to pay twice.
If you like, we'll come over, measure over cable and tell you whether the fix is the line, the router or three metres of cable. The visit is free and usually takes less time than an argument with the provider.
What people usually ask
How many Mbps do I need at home?+
For a home with one or two people, 300 Mbps symmetric comfortably covers streaming, video calls and remote working, even with several devices connected at once. Beyond that, download speed barely matters: a 4K film fits into a much smaller margin, so going from 300 to 600 Mbps or 1 Gbps is rarely noticeable in the everyday use of an ordinary home. What is worth checking is the upload, because that's where video calls and cloud backups show up, and many home tariffs cut it back considerably compared with the advertised download. And there's an important caveat: if the Wi-Fi doesn't reach the rooms properly, paying for more speed solves nothing, because the problem lies in how it's distributed inside the home, not in what comes down the line. Before upgrading your tariff, it's worth checking whether the problem is the contract or the indoor coverage.
And for a shop or an office?+
You size it by upload, not download, and it depends on how many people are uploading something at the same time, not on the size of the premises. A shop with a card terminal, customer Wi-Fi and a couple of cloud cameras needs more upload than a five-person office that only browses and checks email, even if the office seems “more professional”. As an order of magnitude, a shop with a card terminal and customer Wi-Fi usually needs around 100 Mbps upload, an office of five to ten desks with cloud backups is around 300 Mbps symmetric, and from fifteen desks with cameras and simultaneous backups you want a symmetric line that copes well at peak times. What matters is adding up what happens at the same time at the worst moment of the day, not at a quiet moment, because that's where an undersized line really shows.
What does symmetric speed mean?+
The same figure for download and upload, instead of a big download and a much smaller upload. On fibre that's usually standard; on 5G and fixed wireless, almost never, because those technologies allocate less capacity to upload than to download. The figure shown large in the advertising is always the download, so a “600 Mbps” 5G line can have an upload well below the 30 Mbps of a more modest symmetric fibre line. For normal home use, streaming and browsing, the asymmetry is barely noticeable. But as soon as video calls, cloud backups or cameras come in, upload becomes the figure that matters, and symmetry stops being a technical detail and becomes what decides whether day-to-day work runs smoothly or keeps breaking up.
Why does Zoom break up if the line is 600 Mbps?+
Because each HD video call takes about 3 Mbps of upload per person, and that figure has nothing to do with the 600 Mbps the tariff advertises: that's download. If the contract includes, say, 30 Mbps upload, and two or three people are on different calls at once with a cloud backup running in the background, those 30 Mbps run out straight away and Zoom starts freezing or dropping audio. The 600 Mbps download is always more than enough: it's for downloading pages and videos, not for sustaining a video call, which is a connection that uploads data continuously. That's why a line that sounds generous in the advert can fall short in an office with several meetings at once, and the solution isn't more download but more upload, or better scheduling of when backups run.
Will paying for 1 Gbps fix the Wi-Fi in the bedrooms?+
No. The extra speed you pay for reaches the router, and from there on it's the indoor setup that counts: walls, distance and the channel your neighbours' networks use weigh far more than the contracted speed. If you connect a laptop to the router by cable and get the contracted speed, but the phone struggles in one room, the problem isn't the line but the Wi-Fi in that area, and going from 300 Mbps to 1 Gbps changes nothing because the bottleneck is no longer the data coming in but how it's spread through the air. Paying for more speed in that case is spending money in the wrong place. What fixes the Wi-Fi in the bedrooms is checking where the router sits, whether you need an extra access point and what obstacles are in between — not the tariff.
How much upload does a security camera use?+
A 1080p camera recording continuously to the cloud takes between 2 and 4 Mbps of upload constantly, around the clock, not just when it detects motion. With three cameras like that, you're permanently using the equivalent of a group video call that never hangs up, and that upload competes all day with work video calls and cloud backups. That's why, in fixed installations with several cameras, recording to your own on-site recorder and only going to the cloud when you need to check something is usually a better idea than sending the video out continuously: it frees that upload for everything else, and recording doesn't depend on the line always being available. Sending everything to the cloud is more convenient at first, but you pay for it in bandwidth every month.
Do I need a static IP for this speed?+
No. A static IP doesn't give you any speed or improve it in any way: it gives you an internet address that doesn't change over time, and that's only useful when you need to reach something specific from outside, such as cameras, a server or a CCTV system, without relying on an intermediate service. They're two completely different things that are sometimes sold together, and that causes confusion: a static IP on a slow line is still a slow line, and a fast line without a static IP is still fast for everything except access from outside. If it's offered to you as a speed upgrade, that's not what it is, and it's worth asking explicitly what you'd use it for before paying, because if you're not going to access anything from outside the network, you probably don't need it.
How do I know what I'm really getting?+
With a speed test done over cable, with the laptop plugged straight into the router, not over Wi-Fi, and repeated at a normal time of day and at a peak time, such as mid-morning or early afternoon. A test done from your phone on the sofa mainly measures the Wi-Fi in that part of the house, not what's actually coming down the line, so it can give a far lower figure than the contracted one without anything being wrong with the line. If you get the speed you pay for over cable, both download and upload, the problem isn't the provider but how the Wi-Fi is distributed. If you don't reach the contracted speed even over cable, then you do need to complain, because the indoor setup can't make up for a line that's already arriving in poor shape.
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